Set amongst this background are playful twists allowing for fun interludes.

With a commitment to modernism, West Elm created the experience to celebrate this design aesthetic across generations.

Much like reality, West Elm Home Design offers Roblox users the tools and pieces to express their personal style by creating and decorating their environments for virtual living and socializing. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.” “We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” said Williams-Sonoma, Inc., President and Chief Executive Officer, Laura Alber. Users can also collect and wear West Elm branded avatar accessories like T-shirts, hats, bags, and more. In the West Elm Neighborhood, users can acquire design-forward homes and appoint them with West Elm furniture, lighting, garden and decorative accessories. Users can customize their homes with over 150 products, replicated to be nearly identical to the physical goods.

The West Elm Hub features a furniture store, coffee shop and merchandise boutique. The West Elm Home Design experience is comprised of the West Elm Hub and the West Elm Neighborhood. The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented photorealism that will appeal to new and existing West Elm fans and design enthusiasts. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announces the launch of its own virtual world, West Elm Home Design, on Roblox, a global platform bringing 52 million daily users together through shared experiences. BROOKLYN, N.Y.-( BUSINESS WIRE)-Global design company, West Elm, a member of Williams-Sonoma, Inc.

Roblox home